I think we need to take a look at the couture collection that Viktor & Rolf have created. It’s a bit special. Every dress is from the same fabric. Don’t you get the feeling that this collection is more of a commentary on the fashion couture business? Like they used a sartorial offering. You know sometimes is the message the only thing that counts, so it worked. Their brand emblem showed up maybe a little too much (the bow). I kind of like this rebellious twist of the duo, standing up against how it now a day goes. How especially celebrities are so influenced with the fashion labels and the comments they can get, people care too much about the fashion rules. Stars are forbidden to wear comfortable shoes to a red carpet event and the hair needs too look perfectly. It’s a hard world made of stylists and celebrities that are scared. And I think it’s good that Viktor & Rolf are standing up to it. All I can say is: Bravo.